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Strategic Marketing Essentials

The Trusted Original: How Gap Stopped Chasing Trends and Found Its Groove

The Trusted Original: How Gap Stopped Chasing Trends and Found Its Groove

The Trusted Original: How Gap Stopped Chasing Trends and Found Its Groove

Liz Mason

2 days ago5 min read

Proximity Is Not Permission: Why Walmart Health Failed the Trust Test

Proximity Is Not Permission: Why Walmart Health Failed the Trust Test

Proximity Is Not Permission: Why Walmart Health Failed the Trust Test

Liz Mason

Oct 265 min read

The Rise and Fall of Bed Bath & Beyond: Lessons for Businesses

The Rise and Fall of Bed Bath & Beyond: Lessons for Businesses

The Rise and Fall of Bed Bath & Beyond: Lessons for Businesses

Liz Mason

Oct 195 min read

Rebuilding Category Trust: What Healthcare Leaders Can Learn from SoCal Hospice

Rebuilding Category Trust: What Healthcare Leaders Can Learn from SoCal Hospice

Rebuilding Category Trust: What Healthcare Leaders Can Learn from SoCal Hospice

Liz Mason

Oct 144 min read

Built on Authenticity: How Consumer Insights Fueled Levi’s Comeback

Built on Authenticity: How Consumer Insights Fueled Levi’s Comeback

Built on Authenticity: How Consumer Insights Fueled Levi’s Comeback

Liz Mason

Oct 54 min read

The Evolution of "Just Do It": How Nike Won Back the Everyday Athlete

The Evolution of "Just Do It": How Nike Won Back the Everyday Athlete

The Evolution of "Just Do It": How Nike Won Back the Everyday Athlete

Liz Mason

Sep 284 min read

Delta Air Lines: A Masterclass in Strategic Problem Diagnosis

Delta Air Lines: A Masterclass in Strategic Problem Diagnosis

Delta Air Lines: A Masterclass in Strategic Problem Diagnosis

Liz Mason

Sep 215 min read

How In-N-Out Beats Fast Tech with Human Touch

How In-N-Out Beats Fast Tech with Human Touch

How In-N-Out Beats Fast Tech with Human Touch

Liz Mason

Sep 154 min read

De-Coding the Cult of Trader Joe’s

De-Coding the Cult of Trader Joe’s

De-Coding the Cult of Trader Joe’s

Liz Mason

Sep 85 min read

Real News Is a Joke: How the Onion Saved Its Brand and Its Business

Liz Mason

Aug 314 min read

GoodRx: Transforming Prescription Savings for Consumers

Liz Mason

Aug 244 min read

How Sephora Turned "Sephora Kids" Into a $10B Growth Engine

How Sephora Turned "Sephora Kids" Into a $10B Growth Engine

How Sephora Turned "Sephora Kids" Into a $10B Growth Engine

Liz Mason

Aug 174 min read

How Target Proved "Tar-zhay" Is Here to Stay

How Target Proved "Tar-zhay" Is Here to Stay

How Target Proved "Tar-zhay" Is Here to Stay

Liz Mason

Aug 124 min read

How the Dodgers Built a Global Brand (And Kept Their Local Roots)

Liz Mason

Aug 34 min read

How Disney Turned Guest Insights into a Line-Skipping Cash Engine

How Disney Turned Guest Insights into a Line-Skipping Cash Engine

How Disney Turned Guest Insights into a Line-Skipping Cash Engine

Liz Mason

Jul 273 min read

How Costco Captured the Attention of Younger Shoppers

How Costco Captured the Attention of Younger Shoppers

How Costco Captured the Attention of Younger Shoppers

Liz Mason

Jul 213 min read

The Real Reason McDonald’s Switched to Kiosks

The Real Reason McDonald’s Switched to Kiosks

The Real Reason McDonald’s Switched to Kiosks

Liz Mason

Jul 134 min read

The App Trap: Inside the Starbucks Operational Turnaround

The App Trap: Inside the Starbucks Operational Turnaround

The App Trap: Inside the Starbucks Operational Turnaround

Liz Mason

Jul 54 min read

Lego's Famous Pivot: A Bricks and Bad Decisions Story

Lego's Famous Pivot: A Bricks and Bad Decisions Story

Lego's Famous Pivot: A Bricks and Bad Decisions Story

Liz Mason

Jun 293 min read

Unlocking Consumer Insights: Best Buy’s Angel-Demon Transformation

Liz Mason

Jun 234 min read

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