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Strategic Marketing Essentials

How In-N-Out Beats Fast Tech with Human Touch

How In-N-Out Beats Fast Tech with Human Touch

How In-N-Out Beats Fast Tech with Human Touch

Liz Mason

4 days ago4 min read

De-Coding the Cult of Trader Joe’s

De-Coding the Cult of Trader Joe’s

De-Coding the Cult of Trader Joe’s

Liz Mason

Sep 85 min read

Real News Is a Joke: How the Onion Saved Its Brand and Its Business

Liz Mason

Aug 314 min read

GoodRx: Transforming Prescription Savings for Consumers

Liz Mason

Aug 244 min read

How Sephora Turned "Sephora Kids" Into a $10B Growth Engine

How Sephora Turned "Sephora Kids" Into a $10B Growth Engine

How Sephora Turned "Sephora Kids" Into a $10B Growth Engine

Liz Mason

Aug 174 min read

How Target Proved "Tar-zhay" Is Here to Stay

How Target Proved "Tar-zhay" Is Here to Stay

How Target Proved "Tar-zhay" Is Here to Stay

Liz Mason

Aug 124 min read

How the Dodgers Built a Global Brand (And Kept Their Local Roots)

Liz Mason

Aug 34 min read

How Disney Turned Guest Insights into a Line-Skipping Cash Engine

How Disney Turned Guest Insights into a Line-Skipping Cash Engine

How Disney Turned Guest Insights into a Line-Skipping Cash Engine

Liz Mason

Jul 273 min read

How Costco Captured the Attention of Younger Shoppers

How Costco Captured the Attention of Younger Shoppers

How Costco Captured the Attention of Younger Shoppers

Liz Mason

Jul 213 min read

The Real Reason McDonald’s Switched to Kiosks

The Real Reason McDonald’s Switched to Kiosks

The Real Reason McDonald’s Switched to Kiosks

Liz Mason

Jul 134 min read

The App Trap: Inside the Starbucks Operational Turnaround

The App Trap: Inside the Starbucks Operational Turnaround

The App Trap: Inside the Starbucks Operational Turnaround

Liz Mason

Jul 54 min read

Lego's Famous Pivot: A Bricks and Bad Decisions Story

Lego's Famous Pivot: A Bricks and Bad Decisions Story

Lego's Famous Pivot: A Bricks and Bad Decisions Story

Liz Mason

Jun 293 min read

Unlocking Consumer Insights: Best Buy’s Angel-Demon Transformation

Liz Mason

Jun 234 min read

Noom’s Stalled Growth: How Human Insights Rescued a Failing Analytics Strategy

Noom’s Stalled Growth: How Human Insights Rescued a Failing Analytics Strategy

Noom’s Stalled Growth: How Human Insights Rescued a Failing Analytics Strategy

Liz Mason

Jun 153 min read

The Barnes & Noble Third Space Turnaround: What Consumers Really Want

The Barnes & Noble Third Space Turnaround: What Consumers Really Want

The Barnes & Noble Third Space Turnaround: What Consumers Really Want

Liz Mason

Jun 83 min read

The Betty Crocker Effect: How Consumer Research Saved a “Too Perfect” Product

The Betty Crocker Effect: How Consumer Research Saved a “Too Perfect” Product

The Betty Crocker Effect: How Consumer Research Saved a “Too Perfect” Product

Liz Mason

Jun 33 min read

CarMax Back Office Ban: Operational Lift via Consumer Insights

CarMax Back Office Ban: Operational Lift via Consumer Insights

CarMax Back Office Ban: Operational Lift via Consumer Insights

Liz Mason

May 262 min read

The Invisible Bottleneck: Speed vs. Luxury at Ritz-Carlton

The Invisible Bottleneck: Speed vs. Luxury at Ritz-Carlton

The Invisible Bottleneck: Speed vs. Luxury at Ritz-Carlton

Liz Mason

May 203 min read

How Nike Stopped Renting Customers (And How You Should Too)

How Nike Stopped Renting Customers (And How You Should Too)

How Nike Stopped Renting Customers (And How You Should Too)

Liz Mason

May 112 min read

The “Nose Blind” Problem: Why AI Fails to Smell a Breakthrough Insight

The “Nose Blind” Problem: Why AI Fails to Smell a Breakthrough Insight

The “Nose Blind” Problem: Why AI Fails to Smell a Breakthrough Insight

Liz Mason

May 72 min read

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